TEMPLATE / GBP CHECKLIST
Google Business Profile Optimisation Checklist
Work through this checklist to audit and improve your Google listing. Each item is something we check for every client.
Basic Setup
- Business name matches your official trading name
- Correct business category (primary and secondary)
- Complete address or service area defined
- Phone number is correct and active
- Website URL is correct and working
- Business hours are accurate (including holidays)
Profile Completeness
- Business description written (750 characters, keyword-rich)
- All relevant attributes selected
- Products/services listed with descriptions and prices
- Q&A section has been answered
- Posts published in the last 7 days
Photos & Videos
- Profile photo (logo or branded image)
- Cover photo (relevant to your trade)
- Minimum 10 job photos uploaded
- Photos are geotagged where possible
- Video walkthrough or job showcase (optional but recommended)
Reviews
- Minimum 10 Google reviews
- All reviews responded to (both positive and negative)
- Review request system in place
- Review link set up and easy to share
Ongoing Activity
- Posts published at least twice per month
- New photos added monthly
- Business details checked quarterly for accuracy
- Insights checked monthly to track views, clicks, calls
ACTION / NEXT STEP
Want us to handle all of this?
We'll audit, optimise, maintain, and report on your listing for you.